16 Sep 4 Key Differences Between Video Marketing & Video Advertising
Introduction
Video marketing and advertising have become an essential part of digital promotional campaigns. Content makers emphasise making short videos, not more than 15 seconds, attracting the user’s attention. Platforms like Instagram, Facebook, and YouTube provide features which enable users to upload short videos that help to promote the content. Many video marketing companies in Malaysia offer services that will help individual influencers or commercial firms promote their products and services on digital mediums.
Video marketing and advertising
Video marketing refers to using video to promote and market products or services. This helps to improve engagement on different digital and social media platforms. It also helps educate customers while reducing the time to reach the targeted audiences.
You can use services from a video marketing company in Malaysia. In addition, video advertising refers to market strategies using short videos. These videos will be made and stitched with the start, end, or middle of the master video.
Differences in video marketing and advertising
Video marketing content helps to sell products and brands. Although, in many cases, selling might not be the only purpose. Video marketing helps educate and inform the audiences about the product and connects through the communication of the firm’s backstory. It is instrumental and hence remains relevant at all marketing stages.
In comparison, video advertising can be used multiple times and is designed for specific purposes only. Video advertising is action-oriented, while the content might not mention the name of the brand, products, or services during marketing campaigns.
Although video advertising has been 44% higher in the last two years, gradually replacing traditional modes of advertising, you can opt for a range of video marketing companies in Malaysia to reap the advantages of digital methods.
In addition, video content marketing could be created in different formats. This includes webinars, demos, live videos, product videos, thought leadership videos, and unboxing ones.
On the contrary, video advertising will be clipped as part of the videos presented above. Video Ads are usually in a paid form and are committed to driving engagement. This includes YouTube preroll, adverts on social media, Google Sidebar, bumper ones, and others.
A video marketing company in Malaysia considers significant differences in quantity and quality. In this view, video advertising has higher scalability than marketing. It reduces costs, time, and effort.
Although, video marketing requires the content to be no shorter than 5 minutes which is more costly than video advertising. The overhead costs of production are higher, while the ROI is also not sure.
The quality of video adverts and marketing differ, relying on the time duration and use of the medium. Video advertisements used in flickering adverts are lower quality than 10-minute marketing content. A Video marketing company in Malaysia will help you acquire and adopt a strategy that aligns with your company’s plans and long-term objectives.
Conclusion
Video advertisements are very challenging to sell products and services. However, video marketing helps the brand in building communication with the audience. In addition, video advertising will help make a brand image amongst the targeted audiences, like adverts showcased on television.
Although video marketing is more engaging and can be stitched with a website link, social media accounts, newsletters, and others, to promote content through video advertising, one needs to pay, which is absent in video marketing. Also, video marketing has higher overhead production costs than video advertising.
In addition, video marketing companies in Malaysia can help individuals or firms to adopt the most appropriate ones for reaching targeted audiences.