21 Dec Reasons Why Your Business Needs An Explainer Video In 2023
As technology advances, the way that consumers interact with businesses changes. Recently, there has been a shift from text-based to video-based content. This trend is only going to continue in the years to come. By 2023, it is estimated that 80% of all internet traffic will be video traffic. You are already behind the competition if your business still needs explainer videos. An explainer video is a short, engaging video that explains what your business does and why your products or services are the best solutions for your customer’s needs. They are essential to any marketing strategy and can be used on your website, social media channels, and email campaigns. There are many benefits of using explainer videos for your business. They are an effective way to communicate your message and increase brand awareness. They can also help you boost website traffic and conversion rates and improve SEO rankings.
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Cost-Effective Content Creation
Regarding content creation, videos are one of the most effective and efficient ways to reach your target audience. And explainer videos are compelling because they’re short, engaging, and to the point. Explainer videos are a great way to introduce your business to potential customers, explain what you do, and show how you can help them solve their problems. Plus, they’re a cost-effective way to create engaging content that can be used in various marketing materials.
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Boost Website Engagement
Your website is the face of your business. It’s the first thing customers see when looking for information about what you do and how you can help them. And it’s the place where you can make a great first impression. But what if your website isn’t doing its job? What if people leave your website without taking any action? An explainer video is a perfect way to boost website engagement and keep people on your page. It provides information in an easy-to-digest format and is a great way to show off your personality and culture. Plus, it helps you stand out from the competition. So if you’re looking to take your website to the next level, explainer videos are the answer.
Make An Emotional Connection
When you watch an explainer video, you feel something. You might feel happy because you’re excited about the product. You might feel inspired because you see the potential for what this product can do for you. Or you might feel relieved because you think, “FINALLY, somebody understands you.” An explainer video makes an emotional connection with your viewer, which is powerful. It’s the difference between somebody interested in your product and emotionally invested in it. And when people emotionally invest in your product, they’re more likely to buy it. That’s why explainer videos are so vital for your business. It creates those all-important emotional connections with your viewers that persuade them to buy from you.
Establishes Expertise And Increases Brand Awareness
Think about it—if you’re looking for a new product or service, you’ll likely do a quick Google search to see what comes up. And these days, people are much more likely to watch a video than read a blog post or an article. So, if you want to establish your brand as an authority in your industry, you must have an explainer video on your website.
An explainer video is a perfect way to show potential customers what your business is and what makes you unique. In just two minutes or less, you can address common pain points, explain how your product or service works, and ultimately persuade viewers to try your brand. Investing in an explainer video is a great way to increase brand awareness and reach a wider audience. And with more people watching videos online than ever, now is the perfect time to add one to your website.
Achieve Higher Search Rankings
If you’re looking to improve your search engine optimization (SEO) and achieve higher search rankings, an explainer video can help. How? First, videos are great at engaging viewers and keeping them on your website longer, which are both factors that Google takes into account when ranking websites. But in addition to that, you can also optimize your video for SEO by including relevant keywords in the title and description and tagging the video with relevant keywords. And when people search for those keywords, your video is more likely to show up in the results. So if you’re looking to improve your SEO and get higher search rankings, an explainer video is a great option.
Conclusion
Finally, an explainer video can help you show off your business in a new light. When people see your video, they’ll see the passion and personality that go into your work. They’ll see your dedication to your clients and the care you take in your products. Most importantly, they’ll see how you can help them solve their problems. Click here for read more Blogs